Insights Blog
The Customer Rules Again in 2017
Happy New Year! We've noticed that 2017 is, once again, being touted as the "year of the customer." Well, "duh," so it should...
Customer Centricity: Simple in Principle; Nuanced in Implementation
Finally, with a break in an intensive several months of client engagements, a couple of days can be focused on conversing with fellow marketing executives about customer engagement in the digital age thanks to Wharton hosting its 2nd Annual Customer Centricity Summit in San Francisco. Being customer-centric in the digital age probably seems obvious. The implementation, however, can be nuanced...
Singularity in Experience
Our wheelhouse is developing customer engagement strategies and “Omnichannel” experiences for major consumer-facing brands. However, one of the truly enjoyable opportunities of our business is helping smaller retail business leverage the digital age to create customer shopping experiences on par with the largest most sophisticated brands. Today's digital innovations are allowing the customer experiences online and in-store to become virtually one in the same for any size retailer. Its possible, here's how...
Apps Are Eating the Web
Once upon a time all products wanted to be web sites. Now all web sites want to be Apps. We think that soon all brand experiences will want to be App-enabled. Indeed, Apps may well be eating the Web, or at least a big part of it...