Uber Drives Restructuring for Success

I’ve heard several wonder aloud words to the effect, “What in the world is happening to Uber; first two C-level departures, several Board departures and most recently 1/3rd of the marketing force has been let go, with talk of hiring freezes in marketing and technology development… really?” To some this appears that at the very least Uber is in some serious trouble or at the very worst they’ve lost their sense of the importance of the customer.  I disagree with both, and in fact, this workforce reduction move on the 29th, is not surprising but foreseeable if not completely sensible.  Why?

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