Insights Blog
It’s 2024 – Time to Reset & Optimize
The new year brings an opportunity to reset marketing campaigns and optimize the customer experience. It’s the perfect time to review automated eMail workflows and mapped customer journeys to ensure they are aligned with business objectives for the months ahead, because there’s nothing like accidentally outdated campaigns to leave your consumer-recipients dazed and confused…
Influencing Purchasing Choices in Your Favor
The consumer decides. Always. If they purchase, when they purchase, where they purchase, how much they purchase, and how frequently they purchase - no matter how you look at it, the consumer always decides. So what can you do as a brand to ensure the consumer is always choosing you? Do five things well, and you can tilt the scales in your favor when that purchasing decision is being made…
An eMail #FAIL
Several weeks ago I was exploring the website of a fitness brand where I was considering making a purchase. Their products and story are unique. The site was simple to navigate; it included nicely curated, engaging video content. I was captivated yet, not quite ready to make a purchase…
One Consumer Experience Blunder Can Be Costly
Brands that haven’t considered “customer experience” as a top priority for 2019 may want to have another look. It may be that brands should start thinking of it as “consumer” experience. The fact is, consumer experiences occur in many ways and at all touch points one has with a Brand. If there isn’t a systemic approach to thinking about consumer experience, unintended consequences of a bad brand impression or experience can result. And in the digital age, the amplification can be costly…