Chief CRM and Digital Strategist
PJ is the Managing Partner of C[IQ]. She has spent the last 20 years building, managing, and advising direct-to-consumer buisnesses on strategy and technologies to drive loyalty, revenue and ROI. PJ’s expertise spans customer engagement & relationship management, integrated marketing, customer intelligence, loyalty strategy & programs, performance marketing, digital commerce, customer journey optimization, and marketing-technology. Ms. Santoro is a specialist in leveraging the social web to achieve more profitable customer touch points through integrated marketing initiatives that respect the consumer empowered nature of social media.
Prior to C[IQ], PJ spent almost seven years directing global CRM, customer intelligence and retention marketing for Nike (NYSE:NKE). In progressive roles of responsibility and leadership, Ms. Santoro was an integral part of the launch team for the NIKE Women’s Catalog, growing that line of business from start to $40M per annum in 2 years. PJ led Nike's CRM functions including marketing database development/operations, eMail marketing tools/technology, consumer intelligence reporting, direct marketing strategy, consumer segmentation, circulation planning, contract strategy, and analytics. By the time PJ departed in June 2009, Nike’s global marketing database and CRM tools had been expanded from the Americas to the EMEA region, with plans on schedule for Asia-Pacific. The success of PJ’s efforts over that time helped NIKE establish a 360-degree view of their ~200 million consumers worldwide – a first-ever in the Company’s 35 year storied history.
Partner Amanda Oborne brings a wealth of experience to direct marketing with her knowledge of eMail campaigns, marketing analytics, and direct and loyalty marketing strategies. Amanda honed her skills at the 360 Group and Intuit Software, makers of Quicken and Quick Books. She is our resident database marketing specialist
Chief Technology Officer
Partner Gregory Miller was an early investor in C[IQ] Strategies working in the venture capital sector as a venture adviser and angel investor with NT+D Ventures. He joined in an operating role in early 2011. Gregory brings a rich depth of experience as an Internet technology strategist; a technology lawyer, and a trained and experienced software engineer, who has spent the better part of 25 years helping shape what has become the commercial Internet dating back to the NSFnet. He also has considerable experience from his early years in the development of graphical user interfaces and early technologies like hypertext that would help create the Web. More recently, Greg helped the design and development of the largest patient health history and medical records repository and data management system. Through his “tours of duty” at pioneering companies Netscape Communications and Medicalogic-Medscape, and the venture capital community he brings technical and business acumen to C[IQ]. He serves as our top technology strategist and our resident technology and privacy lawyer.