PJ Santoro
President

We Are Consumer-Centric, Revenue Driven

We ask the hard questions, connect the dots, and always think outside the box.  Why?  Because the consumer decides.  

To attract, engage and delight the consumer your teams must walk in the consumer’s shoes. When they don’t, they typically trip over the consumer’s expectations.

Since launching C[IQ] in 2009 we’ve had the privilege to work with brands of all sizes; from little known, to the globally-known including Adidas, Bare Minerals, Cole Haan, Herman-Miller, National Geographic, and Patagonia, to name a few.

Client engagements range from quick-turn assignments to multi-year relationships.  We love collaborating on strategy, articulating consumer journeys, and optimizing technologies to translate business opportunities into revenue. 

Our consumer-centric methods creatively accelerate business. 

About “Consumer-Centricity”: The art and science of making business decisions centered on the needs and wants of all consumers — those that use the product and those that choose the product (i.e., make the purchase).  Just because someone chose your product in the past doesn’t guarantee they will choose it again; thus, at C[IQ] we embrace “consumer-centricity” versus “customer-centricity.”