Insights Blog
Crafting Consumer-Centric Strategies: Profits, Priorities and People
Companies seeking to become truly consumer-centric must align three key elements – profits, priorities, and people. In a recent post, I discussed how financial realities, strategic goals, and customer needs interact dynamically in shaping efforts to put the consumer first. Navigating this interplay requires understanding both the numbers and the humans behind them...
Successful Consumer-Centricity is About Dollars and Sense
When C[IQ] engages with a client to help accelerate their consumer-centricity, one of our first asks will typically be for copies of the client’s financial statements and long term strategic plans. Why? That’s because companies seeking to accelerate their consumer-centricity need accurate alignment with financial realities, corporate strategy, and consumer-focused marketing…
A Jumbo Miss: Team Jumbo-Visma Shifts Past an Opportunity
This missed opportunity by Jumbo-Visma's digital team is surprising…
Cultivating Brand Love
Every brand seeks the nirvana of #brandlove. Yet, getting there requires masterful effort. Here are 10 strategies to cultivate customers who love your brand.
My Life as a Chief Consumer Engagement Strategist: How I Do What I Do
Here’s a short post reflecting on what I’m doing these days. Having just wrapped up a major engagement that has had me more-or-less heads-down for nearly 2-years, I was recently asked, “What exactly do you do as a Chief Customer Engagement Strategist?” That’s a fair question and a perfect opportunity to reflect on what I’ve been doing…