Catalyzing Consumer Engagement

We help our clients grow and sustain consumer relationships and revenue.

Services

  • Our C-IQ Assessment identifies opportunities to deepen consumer engagement and unlock greater customer value. Understanding your brand’s current C-IQ is an essential foundation to smart consumer-centric marketing.

    • We score your brand’s C-IQ at each stage of the consumer lifecycle and calculate your brand’s overall C[IQ] score.

    • We determine what is impacting your scores – data, technology, creative assets, team competencies, processes, etc.

    • We qualify the impact each score is having on the consumer’s journey.

    • We work with you to develop a C[IQ] transformation roadmap that considers impact and funds available.

    Knowing your brand’s current C[IQ] helps determine where and how to focus, which helps ensure your teams are investing their budgets and time most effectively.

    • Establishing a Consumer-Centric Vision. Being a consumer-centric organization is different from being customer-focused. Where can your organization pivot to achieve true consumer-centricity?

    • Consumer-Centric competitive assessment. How do you stack up against your top competitors? Where do you have a consumer-centric advantage and where are you disadvantaged?

    • Prioritizing Consumer-Centric ideas. Becoming Consumer-Centric is different for every brand. Which ideas compliment your business strategy, ambition and capabilities?

    • Gap analysis. Where are the gaps in capabilities, organization, or systems to deliver on your consumer-centric ideas?

    • Consumer-Centric Transformation Roadmap. What are the timelines, targets, and accountabilities for each of your priorities? What changes and funds are required to support the company’s journey to consumer-centricity?

  • We not only help you build a plan, we also guide or lead implementation.

    • Consumer journey mapping + optimization

    • Campaign design, development, implementation + tracking

    • Digital marketing programs and tool design + sourcing

    • Marketing technology evaluation, planning + acquisition

    • Customer Data Platform design + implementation

    • Commerce optimization - digital, physical + old fashioned direct mail

    • Loyalty and retention program design + development

    • Marketing analytic services + support

    • Full service project management, from RFP to deployment

    We facilitate cross-functional team development to ensure a consumer-centric mindset, cross-team collaboration, and consistency across all consumer touch-points.

    Team augmentation is also an option.

FAQs

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Recent C[IQ] Insights