Insights Blog
Embracing AI for Consumer Engagement
Today’s post is an announcement; not because of any carefully laid marketing or business development strategy, but by virtue of finding ourselves immersed in something proving to be too important, too pivotal, and enormously powerful in creating durable consumer engagement and business growth for our client's brands. So, today it's time to share that C[IQ] Strategies is all-in on artificial intelligence applications for a new level of infinitely scalable consumer engagement…
Crafting Relevant Consumer Experiences
Your brand possesses a treasure trove of consumer data. However, to forge meaningful connections, your brand must synthesize data with tailored, personalized content and experiences that cater to the unique needs of your consumers…
Consumer Engagement: The Intersection of Content, Data, and AI
With the rise of digital platforms and the proliferation of data, brands have unprecedented opportunities to understand, connect with, and delight their consumers. At the heart of this evolution lies the synergy between content, data, and AI…
Evolving to Hyper-Relevant Engagement
Clearly, generic mass marketing is no longer sufficient. Personalization has become standard practice for marketers today. However, the next horizon is individualization—treating each customer as an individual with unique interests, needs, and preferences…
Stumbling Good in the Neighborhood?
Sure, there was press, traffic, adds to cart, but there were also lots of disappointed consumers, who may choose another restaurant experience for their next date-night. Applebee’s needs swift action to make things right with a promotion that’s not so exclusive because date nights at Applebee’s are supposed to be “more accessible and flexible”...
It’s 2024 – Time to Reset & Optimize
The new year brings an opportunity to reset marketing campaigns and optimize the customer experience. It’s the perfect time to review automated eMail workflows and mapped customer journeys to ensure they are aligned with business objectives for the months ahead, because there’s nothing like accidentally outdated campaigns to leave your consumer-recipients dazed and confused…
The Point of No Return
The holiday season is passing (it’s now the returns-mania day after) — and more retailers charged fees to make returns this year than ever. Yet, consumers have been conditioned on free returns. And as we close this year and look ahead, that has me thinking about where this goes from here…
Influencing Purchasing Choices in Your Favor
The consumer decides. Always. If they purchase, when they purchase, where they purchase, how much they purchase, and how frequently they purchase - no matter how you look at it, the consumer always decides. So what can you do as a brand to ensure the consumer is always choosing you? Do five things well, and you can tilt the scales in your favor when that purchasing decision is being made…
Crafting Consumer-Centric Strategies: Profits, Priorities and People
Companies seeking to become truly consumer-centric must align three key elements – profits, priorities, and people. In a recent post, I discussed how financial realities, strategic goals, and customer needs interact dynamically in shaping efforts to put the consumer first. Navigating this interplay requires understanding both the numbers and the humans behind them...
Successful Consumer-Centricity is About Dollars and Sense
When C[IQ] engages with a client to help accelerate their consumer-centricity, one of our first asks will typically be for copies of the client’s financial statements and long term strategic plans. Why? That’s because companies seeking to accelerate their consumer-centricity need accurate alignment with financial realities, corporate strategy, and consumer-focused marketing…
Cultivating Customer Loyalty by Thinking Beyond Points
While traditional points-based loyalty programs have been the go-to strategy for many businesses, it's time to explore alternative approaches that can foster deeper and more emotional connections with your customers…
Customer Loyalty: Your Competitive Advantage
In the dynamic world of business, one factor stands out as a game-changer: customer loyalty. A loyal customer-base can be the driving force behind long-term success and profitability. Let's delve into the advantages of customer loyalty…