Insights Blog
Influencing Purchasing Choices in Your Favor
The consumer decides. Always. If they purchase, when they purchase, where they purchase, how much they purchase, and how frequently they purchase - no matter how you look at it, the consumer always decides. So what can you do as a brand to ensure the consumer is always choosing you? Do five things well, and you can tilt the scales in your favor when that purchasing decision is being made…
Crafting Consumer-Centric Strategies: Profits, Priorities and People
Companies seeking to become truly consumer-centric must align three key elements – profits, priorities, and people. In a recent post, I discussed how financial realities, strategic goals, and customer needs interact dynamically in shaping efforts to put the consumer first. Navigating this interplay requires understanding both the numbers and the humans behind them...
Successful Consumer-Centricity is About Dollars and Sense
When C[IQ] engages with a client to help accelerate their consumer-centricity, one of our first asks will typically be for copies of the client’s financial statements and long term strategic plans. Why? That’s because companies seeking to accelerate their consumer-centricity need accurate alignment with financial realities, corporate strategy, and consumer-focused marketing…